Privacy Policy

1. Information We Collect

1.1 Information you provide voluntarily

When you interact with our website, you may provide the following information:

• Full name
• Company name
• Email address
• Message content (from the contact form or AI Website Navigator)
• Newsletter signup details (email only unless additional fields are added)

1.2 Information collected automatically

We use cookies and analytics tools (including, but not limited to, Google Analytics) to collect:

• IP address and general location
• Device and browser information
• Pages viewed and time spent on the website
• Interaction events (clicks, scroll depth, navigation behaviour)
• Navigator usage (questions asked, paths taken, topics selected)*

*This enables Subco to understand what services visitors are exploring and to improve the performance and usefulness of our AI Website Navigator.

1.3 Interaction data from our AI Website Navigator

When you engage with the AI Website Navigator on our website, we may collect:

• The queries you enter
• Your navigation choices
• The topics or service areas you show interest in

This helps us improve the tool and understand what engineered solutions visitors are looking for.

2. How We Use Your Information

We use personal information for the following purposes:

• To respond to your enquiry via email
• To add your details to our CRM so our team can follow up with you
• To improve and refine our website and AI Website Navigator
• To provide marketing communications, if you subscribe to our newsletter
• To maintain website security and performance

We do not sell or rent personal data to any third parties.

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Legitimate interests — responding to enquiries, improving our website, and operating the navigator
• Consent — when you sign up for the newsletter or accept cookies
• Contractual necessity — if your enquiry relates to services we may provide

4. Data Sharing

We may share data with thirdparty service providers who support our website operations, such as:

• Website hosting (Vercel)
• Email and CRM tools
• Analytics providers (e.g., Google Analytics, other potential analytics tools)
• Security and performance tools
• Embedded content providers (e.g., YouTube, if videos are used)

These providers only process information on our behalf and under appropriate dataprocessing agreements.

5. Data Retention

We retain enquiry form submissions and website interaction logs for:

→ 6 months

After this period, they are deleted or anonymised unless a business relationship is established.

Newsletter signups will be stored until you unsubscribe.

6. Embedded Content

Pages on our website may include embedded videos or other thirdparty content. These providers may collect data and set cookies when such content is loaded or interacted with.

7. Your Rights

Under UK GDPR, you have rights to:

• Access your personal data
• Correct inaccurate information
• Request deletion
• Object to processing
• Withdraw consent (e.g., newsletter or cookie settings)

To exercise these rights, contact:
info@subco-engineering.com

8. Security Measures

We use secure hosting (Vercel), HTTPS encryption, and industry standard access controls to protect your data. However, no online system can be guaranteed 100% secure.

9. Contact Us

For privacy-related questions, please contact:

Data Protection Contact
info@subco-engineering.com